Mercedes Benz marketing strategy was focused on comfort, stability, security, and ambiance in their models due to stiff competition in the car global market. The World economy was hard hit from 2008 by economic recession, this left many companies on their knees and many had to lay off staff, reduce production units and that led to slow growth in the car industry. Even after the ugly effect of recession, the manufacturing firms were optimistic that things will come back to normalcy.
Mercedes Benz has enlarged its focus market and increased its ratings through advertisements and promotions. They also excel in offering amazing and informative customer service, letting the customer know that they are very important to the company’s progress. In addition, they have added more approach to their communications and technological advancement.
The company’s new marketing strategy now focuses on user’s fun and lifestyle needs; this has led them to increase their share in a very competitive car market. Mercedes Benz car models include Mercedes Benz C Class, R Class, S Class, SLK Mercedes just to name a few.
After recession, there is increase production and the demands for the units are growing and the company has added more supply units to meet the customer’s request. It is important for any buyer to find search for adequate information on the models specifications, services, and acquisition of spare parts, and general car performance. You can also check out the World Wide Web while you are looking out for best deals related to Mercedes.
